In order to define and develop a Tinderbox brand tonality and website presence an extensive design exploratory was applied along with focus group data and market research. Multiple concepts were examined, including a traditional smokers’ club personality, and a contemporary retail-oriented concept. Project included a logo and identity redesign, brand imagery research, website design concepts, wire frames for ecommerce approach and design standards for multiple brand touch points. Hanson Design, Philadelphia, PA


    • Art Direction/Design
    • Identity/Logo Design
    • Competitive Audit
    • Website Visual Direction
    • Interactive Concepts for Product Access
    • Design Standards Development