Founded upon the principle that relationship building is at the heart of both educational and professional success, Argosy University – a leading institution of higher learning – launched an integrated rebranding effort. By focusing on their new positioning and brand theme “The Human Side of Success” a unified style reflecting the fundamentals of the institutions were created to revitalize the brand with a focus on how interpersonal skills are vital to success. The new contemporary brand image reaches across many touch points, with messaging and creative applied to advertising, signage, interior environments, web presence and marketing materials for eighteen campuses. - Hanson Design Philadelphia, PA


    • Art Direction/Design
    • Logo Design
    • Website Visual Direction Concept
    • Design Standards Development
    • Competitive Audit
    • In-house Photography
    • Collateral Material Design